Maximize Webinar Registrations With Facebook Ads
Are you wanting to get more webinar registrations for your course or membership launch? Using Facebook ads can be one of the most effective ways to fill your webinar, but are they right for you? I’m going to answer the three questions that you need to consider before running Facebook ads to fill your webinar.
Hi there. My name is Brandi and I’m a Facebook ad strategist and I’m on a mission to help online service providers and creative entrepreneurs serve, scale and soar in the online world. So thanks for being here! I’m diving down into, are Facebook ads right for you when it comes to a webinar launch?
Not into videos? No problem! Read the full transcript here.
Three Things To Consider Before Using Facebook Ads
I know this space so well. Webinar launches are kind of my jam. That is where I help my clients the most, those who are launching a product, a course, or a membership and they’re doing it through a webinar. I’ve worked with so many creative entrepreneurs and I’ve seen ones that succeed and ones that didn’t quite reach their goals. Some who were ready for Facebook ads and some who weren’t. So I’m going to answer the three things that you need to consider.
#1 Is This A Tested Funnel?
The first thing you have to take into account before we get to anything else is, is this a tested funnel? Have you tested your webinar before? Have you done a beta? How many people have actually went through that webinar and your sales page and your complete sales funnel? Is it converting?
Now, if you’ve never done a webinar before and you have never tested out your sales funnel, then Facebook ads may not be where I jump in at first. You may run Facebook ads and they may go amazing, but they may not. If you don’t have a converting funnel, it doesn’t matter how many people we get to it. If they don’t get your message or if your offer isn’t valid, then it’s not going to convert.
Maybe you haven’t done a webinar, but people have gone through your sales funnel, they have purchased and now you want to try a webinar. We’ve had great success with that, but the places we usually see a disconnect is when no one has ever gone through your funnel, ever.
So, the number one thing to consider before hiring someone, running them yourself or putting any money into Facebook ads is, have you tested this funnel? Is it converting?
#2 What Will A Webinar Cost Me?
The second question to consider is, how much money do I need for a Webinar? There are a few things you have to account for. There are webinar calculators out there, (CLICK HERE TO GET ACCESS TO MY CALCULATOR) but you have to know your numbers in order to use it. So if you’ve never run a webinar, you’re not going to have those numbers to punch in. Or if you don’t know what the cost is to get a client, it’s not going to be accurate. And they’re not always spot on. So I don’t say, jump straight into it.
What you need to consider is, how many people do you need on the webinar to get a sale? You need to know how many, on average.. I like to say you need 500 people. 400-600 is ideal. That gives you enough people that come through so you know if your offer is valid and if your webinar is successful.
If you’re hiring an ad manager, ask them, what is your average? It will be different for everyone, they can’t make any promises, but they should have an idea of where they’re falling.
When someone comes to me with a $300 budget for a webinar, I’m honest with them, we’re probably not going to be able to get you 500 people registered. What I think is a good healthy budget for a webinar launch, is $1,000 in ad spend.
Some of my clients have done $21,000 in sales after spending only $800 and they had done betas and ran ads. Then I’ve worked with clients who only had a beta, but this was their first webinar and we spent a little less than $900 and they did $15,000. So, it’s one of those things where you just have to come in with realistic expectations, but I think $1,000 is a good healthy number.
Now, if you want to have 1,000 people on your webinar, then you better come with a bigger budget. You really need to have at least $800 to $1,000 to see really good results and registrations. We don’t want to just target anyone and everyone. We want your ideal client showing up for these webinars. So knowing your budget is really important.
That’s if you’re running them on your own, $1,000. Now, if you’re going to hire this out, you need to budget for an ads manager. (If you don’t know what you’re doing with Facebook ads, you probably should.) Ads managers charge between $1,000 to $2,000. If you’re going to outsource this, your ad spend is separate from your ad manager. Those are the things you need to consider when it comes to budgeting for a webinar.
#3 Am I Going To Hire An Ads Manager?
Okay, so the third question is, are you going to hire this out or run them yourself? Here’s my suggestion. If you’ve never run Facebook ads before, you should probably hire it out. If you have a good, good, good grasp on how Facebook ads work, you could probably do it yourself and get great results, but a webinar launch is intense. There’s a lot of moving pieces and Facebook ads are a lot of moving pieces on their own.
One thing that I’ve heard from my clients is, (you can read in the testimonials) wow, this just freed up my time! I didn’t have to worry about the craziness of Facebook ads, the webinar, the follow-up emails, all the questions that are coming in because I hired all that out. But I know that’s not an option for everyone and that’s okay.
But before you go putting $1,000 into Facebook ads, make sure you have a really good understanding of how they work and all the moving parts. I hear people say, Facebook ads aren’t working. Instagram ads too. But I’m getting amazing results for my clients with webinars. The problem is we jump into things not knowing how they work, then we don’t get the results we want. We say it’s the algorithm, it’s not working, but it is. You could have a really successful launch by doing the Facebook ads yourself, as long as you know what you’re doing.
So, the three things you should consider is…
- Do you have a converting funnel?
- Do you have the budget?
- Are you going to do it yourself or are you going to hire it out?
Okay, so question of the day. What are you launching? I want to know in the comments below, what is your product, course or members area?
Remember, if you are interested in learning more about Facebook ads and growing your online business, make sure you sign up below for my emails so you will be notified each week when a new post goes live!
Until next time, I’m committed to helping online service providers and creative entrepreneurs serve, scale and soar into successful online businesses. Thanks so much and we’ll chat soon.