Facebook Ad Design Inspiration
Facebook Ad Design Inspiration.
Hey, I’m Brandi Mowles. Facebook ads are one of the most important strategies to have in place in 2019. I am going to share with you Facebook ad design inspiration that will help you create ads that stop the scroll!
Use these tips before you run your next Facebook ad campaign!
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Facebook Ad Design Inspiration (FACEBOOK ADS THAT STOP THE SCROLL!)
Are you about to run your Facebook ads campaign, or maybe it’s your first Facebook ad you are just stuck on inspiration of what exactly is going to stop the scroll for your Facebook ad and some of that is you and you need some design inspiration for your Facebook ads. Stick around. I’m going to tell you exactly what you need to do to get this stroll to stop for your ad.
Okay. You’re about to run your Facebook ad campaign, but you’re not sure what the ad should actually look like. That is what I’m here for it because in a sea of competition you need to know how to stand out on Facebook and stop the scroll.
[01:01] So by the end of this video, I’m going to go over exactly the tips you need to consider when creating your Facebook ad and what it should look like to get your clients to stop that scroll and take action on your ad.
Facebook Ad Design Inspiration Color
Okay So the very first thing you need to consider when coming up with an ad for Facebook is the color of that. What colors are going to be the main focus for your ad. And here’s where I see a lot of people get hung up is they really want to use their brand colors and that could work. So some cases it’s totally great if you have amazing bright colors or your colors are red or yellow, orange or bright pink or something that’s going to pop. Then yes, use your brand colors. But if your colors are blue or muted colors, you may want to consider going off brand. Facebook is very blue, the platform is very blue and so you want your ad to stick out. And so I’m going to show you some great ads that pop in the feed. It’s not the brand colors, but they stop the scroll and that’s what we’re looking for and so I will tell you the best colors are going to be red, orange, and yellow. Those perform across the board better than any other ads So I encourage you, use red, orange, or yellow when creating your ad or a variation of those colors.
[02:44] So let me go over and show you some awesome ads, but let’s first take a look at Jenna Kutcher, so her ads that popped up and it’s get your next 1000 instagram followers with these three simple strategies, and so this is so great because the color of the coraly that’s in your red, orange and yellow and family that’s going to pop in the feed. She does have the blues, but it’s very turquoise and it’s popping on the coral. And then she has the yellow and so this is going to look really good on Instagram and on facebook because it’s going to pop. So that’s one example of a really good just no image, just the colors and they pop. Okay, so then let’s take a look at thrive themes. And so this one’s really good because of that bright orange and it’s showing you exactly steal listed, building hack.
[03:41] And so it’s very just. It’s got a catchy title, everything but the orange is going to pop against all the blue. And then let’s take a look at this one. Introducing the stylish sales planner, a planner, creative for female entrepreneurs, but you’ll notice the yellow background and then she has red accents. So this one’s also going to pop really, really well and the feed. And then I want to show you one more that I love. And this one’s not for creatives, but this is actually for selling a product and that is tone. It’s a tone. It ups smoothie bowl so they are actually selling 50 healthy and delicious recipes. But this, this smoothie bowls absolutely beautiful. That purple pops. It’s great food photography and when you’re scrolling, the great thing about this is it looks like it would naturally be in your Facebook feed, so it looks like someone just made amazing smoothie bowl.
[04:47] They took a picture of it and they posted it in the facebook feed and that’s what you want. You want your ad to pop, but you also want it to look natural and the feed and so this is a great example of one and it got my attention to stop the scroll because it’s just beautiful. Like I want my smoothie bowls to look like that, but they’re also utilizing color. So these are my examples of color and how they’re going to pop in the news feed.
Facebook Ad Design Inspiration Personalization
Okay. So we just talked about color, but then the second aspect you want to take into account is you want to put a face to your business. So even if you’re selling products or you have a digital product or just a physical product or a course people want to buy from people. Now. People are less likely to buy from companies without a face than they are with people with a face.
[05:40] Because social media is changing and so if you haven’t checked out my marketing trends of 2019, you definitely want to take a look at this because I talked about personalizing everything and so that is going to be a very, very big trend. You’ll see it more and more and so you want to put your face or someone’s on your ads and all of this is about testing, so find out what works best, but we’re seeing a lot of ads coming out now with people’s faces on them, so give it a try and I’m going to show you some examples right now. Okay, so let’s take a look at this one. This is another Jenna Kutcher. Let’s just go in and look at her since we’ve already looked at one of hers before. This one is how to five times your traffic with Pinterest. You’ll notice those colors again.
[06:29] They’re going to pop in the feed, but then there’s a picture of her and so it puts a very friendly face to this course. It’s not just a known name person. There’s a face. She looks very personable. She looks like she’s having fun. This is targeted towards creative entrepreneurs. This is a very great picture for that crowd. So this is a great example of the colors and adding your face to that. Okay. Let’s look at Rachel’s from Smu. And so I love this one because once again, this one looks like it would be in your feed. Anyway, this one is a picture of her and two little girls. They look like they’re reading stories. It looks very cool. Very cool. Photoshop, added in. So this one would be one that people would stop because they would think it’s a picture of a family picture that they’ve already had done, so it doesn’t come across as an ad.
[07:27] And so it says make magic happen. And so this is really, really great. She’s adding her to it, but it also looks like it would fit in to the facebook feed already. Okay. So then the next one is Amy Porterfield. She’s got a little bit muted color, but it’s still going to pop out because it’s in that orange pinkish red family. And so this one’s great because once again a smiling face, like she looks friendly, she looks like someone I would trust with the course and who this is targeting, I mean most people knowing Amy Porterfield, which makes sense for her to put her face on it. So even if you’re not known though, it’s a really good idea to still put your face or someone associated with your company there. Okay. And last one, one. So I love this one because once again this one’s going to pop in the feed.
[08:22] You have the yellows, the pinks, the bold like this and this one kinda looks like a youtube thumbnail. I love this one. And then a very friendly face there and she’s looking right at you but it’s saying free video training. And so this one is another great one of putting your face to the brand and to the act. So I love, love, love these. So this shows you examples of how to put a face to your ad and I think it’s going to be coming way more popular this year than ever before. So test it. It’s all about testing. And I definitely think you’re going to see great results with these ads.
Facebook Ad Design Inspiration For Products
Okay. So I know you’re like, oh Brandi, but what if I have a product, how am I going to advertise that? And so there are two ways to do this. And just like anything with facebook, it’s all about testing, test, test, test.
[09:18] And so one way is definitely just getting a really good high-quality shot of the product and posting it. But then the other ways to use that product in lifestyle shots. And I will tell you that we’re seeing customers that are clients that they’re getting better results with their customers when they’re using Facebook ad in lifestyle photos instead of just putting the photo up there of the product and because it blends in with facebook feed, it doesn’t feel like an ad. People don’t feel like you’re pushing something on them. It looks very natural and like, hey, I’m cleaning on a Sunday, here are my cleaning products. It looks like it would blend in with the facebook feed, but still stop the scroll. So let me show you some great examples of lifestyle product images. So let’s check out plated first and so if you don’t know, plated is a company that will send you all the food already cut up and everything and then you just have to cook it.
[10:18] So I love this one because they’re showing the when you get the box, what it looks like and then she looks super happy cooking and then she has the completed product. So this is a great one. I’m showing a lifestyle series of what it looks like when you received this product. So I really, really like this one. And then Starbucks. Starbucks always does such a good job and it’s not in your face. Here’s my Starbucks cup, but this looks like something that would be on Instagram. It looks like something that it would naturally be just on facebook. Someone taking a picture in the cold with their Starbucks, like a really great pitcher. And so this is talking about downloading their APP. Um, but you wouldn’t if you were scrolling, you would think someone’s got a hot tea and they took a really cool photo. So this one’s going to blend in cause it looks like something that someone would share on social media.
[11:16] So I really, really liked this one and then I loved tone it up, does a really, really good job of making their ads just looking very lifestyle. And so this one is for another download of apps for their app and it looks like someone is the super cute dog. I mean for their audiences definitely going to get people to stop just for that dog and then they have like their water bottle in the background and then the APP itself. So it looks like someone took this would definitely do really, really well on Instagram. It just looks like a natural photo that would be in a social media feed either on Instagram or facebook. So this shows you how you can kind of showcase your products but in a lifestyle way so they don’t look like you’re selling something. Which people you’ll hear. They’re so sick of Facebook ads and so this is a way to make it blend in with the feed and not so obnoxious.
Facebook Ad Design Inspiration Stock Images
[12:15] Okay. What about stock images? Should you be using them? Should you not be using them? I’ll tell you, it’s all about testing. You have to test, but I try to stick away. Stay away from stock images in my facebook. Now I will share with you Instagram ads, stock images. They tend to work a little bit better because it’s natural on Instagram to have a bunch of stock photos, but on facebook, not so much. So if you’re going to use them, make sure that they’re used correctly. And then also try to limit them and then add, put them in Canva, add some details to make them your own so they don’t look. So stock photo. So let me take you and show you some good examples of stock photos being used. Okay, let’s check out Rachel’s first. So this is a really good example of a stock photo that just makes sense to use.
[13:12] And so she’s talking about are you ready to earn income from working from anywhere? So this dark image makes complete sense. This girls in bed, she’s targeting people who want to become social media managers or they already are. Um, so this makes sense because who wouldn’t want to work from home in their bed and make money? So this one totally works. Okay. So let’s check out the next one which is like here’s language zen and so learn Spanish through music. And so I’m assuming this is a stock image and it’s a really good one because they probably found this one and it looks very Spanish and then they have the guitar so that talks about the music and then it looks like they went in something like canva and added the text to it, so learned Spanish through music and then they even put on their logo.
[14:11] So this is a great example of using a stock image and adding to it to make it more custom to you. So long this one. Okay. And then our last one is home joy. And so don’t have time for household chores. This company can help book your home, enjoy cleaning today and it’s someone that just looks so frustrated with doing laundry. And so who’s targeting this is going to hit them because this is what at least what I look like when I have to do laundry. And so this one would totally, totally catch my eye because she looked so frustrated and exhausted that she has to do laundry and it makes you think like, oh, I need to call this company so I don’t look like that. So this is another really good use of a stock image where it’s not just like a desk with some pencils on it.
[15:08] So just be careful with what stock images you use with Facebook ads, especially since stock images aren’t some that would naturally be found in a Facebook ad or add a little bit of text to it and make it your own like the language zen did. So those are my tips on using stock.
Facebook Ad Design Inspiration Photo Rules
So I know these two questions that everyone’s going to have. And so when I go in and answer on one is what size Facebookebook ad image should be in for a basic single facebook ad image. It should be 1200 by 628 pixels. So you can go straight into Canva, put that in and make sure now if your image ends up being bigger than that and you upload it into facebook, you can actually crop directly in facebook. But if it has texts and stuff, I definitely recommend putting it into canva or resizing and on your own before uploading it into ads manager.
[16:05] Okay. So the second question is someone’s going to ask is what about the 20 percent text rule? Okay. So technically that is no longer a hard and fast rule. It does mean though if your ad has a lot of texts, facebook is not going to push it out to as many people as they would have if it didn’t have that much text. So even though it’s not a rule, it kind of is a rule. And so there is the tool that facebook has and it’s the image overlay tool. You can find the link right here and then I’ll also include it CLICK HERE. I always use bookmark it and what you can do is upload your ad before you put it into ad manager the image. And it will tell you if it has too much or too much text, not enough text, it will tell you everything that you need to know to make sure that your images going to perform the best on facebook.
[17:01] So I always like using facebook ad tools because they’re the ones that push out our ads so we might as well use the tools that they give us. So I love this tool, I linked it in the description, make sure to check it out. And bookmark market so you can run your wires through there before you upload them to ads manager, right?
So now you know exactly what it takes to create an ad image. So it is going to stop the scroll. You have all the design tips you need, but now you seem to go design. And so if you’re still like Brandi, I just need more I’ve created just for you a 28 facebook ads swipe file for creatives that you can go in and download and it’s got performing ads that are doing great. They’re converting and they stop the scroll. And so definitely going to download that.
Thanks for watching.